What your marketing strategy looks like (or if it exists at all) is a crucial factor to the success of any business. And it’s WAY more complicated then just deciding who your target market is or what social media platforms to post on.
Your website is your digital first impression. You could be the best in the business, but if you don’t look the part then you’re missing out on a LOT of potential business, whether you realize it or not.
Email marketing seems like a simple enough concept. You write an email, send it out to your list, and wait for a small percentage of those emails to get opened, clicked, and acted on… right? Wrong.
